August 7th, 2026
Running a boarding business during busy weekends, holidays, or late pickups often means additional staffing and operating costs. With our new Holiday Rates feature, you can now automate these extra charges and ensure every booking is priced accurately.
You can now configure three types of boarding surcharges from Boarding β Rooms β Holiday Rates:
π Holiday Rates β Charge extra on specific dates or holiday periods.
π Weekend Rates β Automatically apply surcharges for Saturday and Sunday stays.
β° Extended Care Fees β Automatically charge for late pickups based on your configured pickup policy.

Each surcharge can be configured as:
Fixed amount (e.g. +$25)
Percentage of the booking price (e.g. +15%)
You can also choose whether the surcharge applies:
Per Room β One surcharge for the entire booking.
Per Pet β Automatically multiplied by the number of pets.
Applicable surcharges are automatically added during booking for both:
Staff creating bookings in GoPet AI
Customers booking through your online booking page
Customers will see the complete pricing breakdown before confirming their booking, helping avoid unexpected charges at checkout.

Extended care fees can also be calculated during checkout based on the pet's actual pickup time.
You can configure whether late pickup is measured against:
Your business closing time, or
A dedicated last pickup time
Staff can review, apply, or waive the suggested fee before completing checkout.

Holiday Rates helps boarding businesses capture additional revenue automatically while providing transparent pricing for both staff and pet parents.
July 28th, 2026
New
Say goodbye to paper forms and disconnected data (google forms). You can now create fully customised digital forms that automatically connect with your CRM, bookings, agreements, and customer recordsβall within GoPet AI.
Whether you run a boarding facility, grooming salon, daycare, training centre, or veterinary clinic, you can build forms that match your workflow without writing any code.
Create unlimited forms from Dashboard β Documents β Forms using our visual drag-and-drop builder.

Design forms with:
Multi-step pages
Drag-and-drop field ordering
Mobile-friendly layouts
Custom branding with your logo and brand colours
No coding required.
Build forms with booking-specific fields for boarding and grooming, including check-in/check-out dates, rooms, services, packages, and add-ons. You can also drag and drop active digital agreementsβsuch as Boarding Agreements, Grooming Agreements, Terms & Conditions, Liability Waivers, and Medical Consent formsβso customers can review and sign everything in one place.

Each form includes a unique shareable link (e.g. gopetai.com/f/meow), making it easy to send via WhatsApp, email, QR codes, social media, or your website.
Get started in minutes with built-in templates.
Choose from three simple check-in options:
I have a booking β Find an existing booking using the Booking ID, Invoice Number, Phone Number, or Email.
I'm a returning customer β Retrieve customer and pet details using a phone number or email, then create a new booking instantly.
I'm new here β Complete the registration form and create a new booking with all details automatically saved.

Meet & Greet
Grooming Intake Form
Customer Feedback
Enquiry Form
More templates will continue to be added.

Every submitted form automatically becomes part of your GoPet AI workflow.
Submitted data can:
Create or update Pet Parents
Create or update Pet Profiles
Save completed agreements
Prepare booking information
Keep your CRM up to date
No duplicate data entry. No paper forms. Just one connected workflow from customer submission to booking and payment.

This release lays the foundation for a more flexible digital forms experience, helping pet care businesses automate customer onboarding, streamline check-ins, and manage every interaction from a single platform. πΎ
July 18th, 2026
We're excited to introduce Digital Agreements β a faster, paperless way to collect signed consent forms from your customers before services begin.

GoPet AI now lets you instantly create customizable agreements for your pet care business, including:
π¨ Boarding Agreement
βοΈ Grooming Agreement
π Treatment Consent
π©Ί Surgery Consent
π Vaccination Consent
π₯ Hospitalization Consent
No need to create documents from scratch. Simply edit the templates to match your business policies.

When checking in a pet for boarding, grooming, or veterinary services, you can send the agreement directly to your customer via:
π§ Email
π¬ WhatsApp
π± Your own device (copy and share the secure signing link)
Customers can review and sign the agreement from any phone, tablet, or computerβno app required.

Customers sign electronically with a simple, DocuSign-style signing experience.
For additional transparency, GoPet AI automatically records:
β Document viewed status
βοΈ Signature completion
π IP address
π Approximate location
π Browser and device information
π Date and time of signing
This gives you a complete audit trail for every signed agreement.

Eliminate paper forms
Speed up check-in
Reduce administrative work
Keep all signed agreements securely stored
Improve compliance and customer trust
Start using Digital Agreements today to simplify check-ins and collect legally documented customer consent in just a few clicks.
July 16th, 2026
Running promotions shouldn't mean creating coupons, writing emails, and remembering when to send them.
That's why we've launched Automated Promotions β a smarter way to attract new pet parents, increase bookings, and improve customer retention automatically.
With just a few clicks, GoPet AI will generate coupons and send promotional emails based on customer activity, so you can focus on caring for pets while the system handles your marketing.

Turn new registrations into first-time bookings.
Automatically reward pet parents who register through your booking page with a welcome discount coupon.
Perfect for:
Increasing booking page registrations
Converting new visitors into paying customers
Growing your customer database
Example:
β Trigger: New pet parent registration
π 10% discount coupon
β° Valid for 30 days
Celebrate every pet's special day.
Automatically send a birthday coupon to pet parents during their pet's birthday month.
Perfect for:
Creating memorable customer experiences
Encouraging repeat grooming or boarding bookings
Building stronger customer relationships
Example:
β Trigger: Pet's birthday
π 10% discount coupon
β° Valid for 30 days
Reconnect with customers who haven't visited in a while.
Automatically send a special offer to customers who haven't made a booking in the last 6 months.
Perfect for:
Reducing customer churn
Bringing inactive customers back
Increasing repeat revenue
Example:
β Trigger: No bookings for 6 months
π 10% discount coupon
β° Valid for 30 days

Promote offers directly on your booking page.
Display a customizable announcement banner with your latest promotion, seasonal campaign, or important message.
Add an optional call-to-action button to drive more bookings or highlight limited-time offers.
We've also redesigned the coupon experience on the booking page to make it easier for pet parents to discover and use available promotions.

Visitors can now instantly see all available general coupons that your business is offering before they complete their booking.

When a pet parent signs in, they'll automatically see their personal coupons, including rewards from:
Welcome Promotions
Birthday Promotions
Win-Back Promotions
Any other customer-specific coupons you've assigned
No more searching through emails or remembering coupon codesβeligible coupons are displayed automatically during booking for a smoother checkout experience.
π Increase new customer registrations with Welcome Promotions.
π Encourage repeat visits with Birthday Promotions.
π Re-engage inactive customers automatically with Win-Back campaigns.
π’ Promote seasonal offers using the Booking Page Banner.
ποΈ Make coupons easier to discover and redeem during booking.
π€ Save time by automating your marketing and customer retention.
With these updates, GoPet AI helps you grow your customer base, increase bookings, and build long-term loyaltyβall with less manual work. πΎ
July 15th, 2026
Building trust starts before a customer makes a booking.
Many pet parents want to read your business policies before confirming a reservation, but creating professional terms and conditions can be time-consuming. GoPet AI now helps you solve that in just a few clicks.
You can now automatically generate and publish essential policies directly on your online booking page. Customers will be able to review your terms before submitting a booking request, helping reduce disputes and setting clear expectations.

β
Privacy Policy
Protect customer data with a professionally generated privacy policy.
β
Cancellation & Refund Policy
Clearly communicate your cancellation rules and refund policy.
β
Pet Boarding Terms
Includes important boarding policies such as:
Pet abandonment
Emergency veterinary treatment authorization
Vaccination requirements
Owner responsibilities
Liability and risk acknowledgement
β
Pet Grooming Terms
Includes common grooming policies such as:
Groomer's right to refuse service
Emergency treatment authorization
Matting and shaving consent
Behavioral and safety policies
Liability acknowledgement
If you're a GoPet AI subscriber:
Generate your policies with one click.
Enable the policies you want to display.
Your terms will automatically appear on your online booking page before customers complete their booking.

This helps your business stay professional, transparent, and gives pet parents more confidence when booking online.
July 14th, 2026
We're committed to helping you grow your pet businessβnot just manage it.
That's why we've enhanced the Marketing module by bringing together Bookings, Rewards, and Marketing Analytics in one place.
Your booking experience is now better integrated with your rewards program, making it easier to encourage repeat customers and build loyalty.

Visit Dashboard β Marketing to access valuable insights about your booking page performance, including:
Total booking page traffic
Booking performance
Traffic sources by channel
Where your visitors come from
Device types (Desktop, Mobile & Tablet)
How visitors access your booking page
These are the key metrics marketers use to understand customer behavior and improve conversion rates.
This is just the beginning. We're continuously improving GoPet AI to help you attract more customers, increase bookings, and grow your business.
Watch this spaceβmore sales and marketing features are on the way! π
July 12th, 2026
You can now give pet parents the option to leave a tip directly on your booking page.

When a pet parent makes a booking, they can add a tip during checkout. The tip is processed together with their Stripe payment and is automatically added as a separate line item on the invoice for easy record keeping.
π Allow pet parents to leave a tip during booking checkout.
π§Ύ Tips automatically appear as a separate line item on the invoice.
βοΈ Easily enable or disable this feature in Settings β Booking Page (gopetai.com/dashboard/settings#booking-page).
β¨ Give customers a simple way to show appreciation for your team while keeping invoices organized.

Refer to our guide: https://gopet-ai.gitbook.io/help/business-settings/booking-page-settings/how-to-enable-the-tipping-feature
July 4th, 2026
Running a busy boarding facility just got easier! You can now record Drop-off and Pick-up Times for every boarding booking, helping your team better estimate when pet parents will arrive and making daily scheduling much more organized.

You can now set and manage:
Drop-off Time
Pick-up Time

Need to make a change? You can edit the drop-off and pick-up times directly from the dashboard using the inline edit (βοΈ) buttonβno need to open the full booking.

We've also made the boarding calendar more convenient:
π Hover over any booking to instantly view booking details.
π Filter bookings by room to quickly find the bookings you need.
βοΈ Edit drop-off and pick-up times directly from the booking detail

Better estimate pet parent arrival and collection times.
Easily update times directly from the dashboard.
View booking information faster with calendar hover previews.
Filter your calendar by room for improved scheduling.
July 2nd, 2026
You asked for more control over bookings before customers pay β and it's now available!
With the new Booking Approval feature, you can review and edit bookings before sending customers their payment request.

Note: This feature is currently available for Boarding bookings only.
Customer submits a booking through your online booking page.
The booking will be marked as Pending Approval.
Review and edit the booking if needed (services, dates, pricing, add-ons, etc.).
Approve the booking once everything looks correct.
An invoice is automatically created and sent to your customer.
If Stripe is connected to your account:
Customers receive an email with a secure payment link.
Once payment is completed, you'll receive a payment notification.
The invoice is automatically marked as Paid.
If you have QR Payment enabled:
Customers can make payment using your QR code.
After confirming you've received the payment, simply update the invoice payment status manually.

To start using this feature, enable it in your Dashboard:
Settings β Booking Page
https://www.gopetai.com/dashboard/settings#booking-page

β Review every booking before requesting payment.
β Make changes to dates, services, pricing, or add-ons before confirming.
β Avoid invoice adjustments after customers have already paid.
β Give your team more control over the booking process.
This feature is especially useful if you need to verify availability, adjust pricing, or confirm booking details before accepting a reservation.

June 30th, 2026
Give your booking page a look that matches your brand.

What's new?
π¨ Choose your own brand color for the online booking page.
π Add your website link.
π Add your Facebook page.
πΈ Add your Instagram profile.
π¦ Add your X (Twitter) profile.

These updates help you create a more professional booking experience while making it easier for customers to connect with your business online.