You can now turn your regulars into paying (or free-tier) members — with recurring perks, discounts, and their own membership card.

For petcare businesses:

• Create membership tiers your way: free, one-time payment, recurring subscription (via Stripe), or auto-qualify by lifetime spend

• Attach benefits to each tier — a % discount, a specific perk (like a free nail trim), or bonus points — scoped to boarding, grooming, or products

• Bulk-enroll your entire existing customer list into a free tier in one click

• Onboard members yourself from the dashboard — take cash on the spot or send a Stripe payment link, with an invoice created automatically either way

• Upgrade or downgrade a member's plan at any time, from the dashboard or on their behalf

• Track active members, recurring revenue, and cancellations from a new Membership page under Marketing

For your customers:

• Browse and join membership plans right from your booking page's Rewards tab

• Get a personal membership number and a premium member card showing their points, tier, and renewal date

• Switch or cancel their own plan anytime — no need to call in

Full walkthrough: Petcare Owner Guide — Membership Program

Also in this release

• Marketing Overview now shows a New Members stat card, tracking membership signups alongside your traffic and booking metrics

• CRM: paying members now stand out with a gold membership badge on their profile card, so staff can spot them at a glance

• Added bulk select + delete for coupons on the Rewards page

Have feedback on Memberships? Reply below or reach out to support — we're actively iterating on this feature.